Advertising Campaign | Senior Designer
As the Circle Advertising Senior Graphic Designer in the National Student Advertising Competition at Chapman University, I designed a thirty-six page comprehensive campaign book for Pizza Hut. The goal of the campaign was to increase the share of pizza orders that are done online by 32 percent by the end of 2015. We strove to deter consumers from ordering over the phone by leading them to an enhanced digital experience that capitalizes on the unique level of choice Pizza Hut provides. We created a simple, daring, tongue-in-cheek message to deter customers: Don’t call us. This big idea became the foundation for extensive executions that reached our target markets and generated consumer buzz. Our final presentation won best presentation overall and 2nd place in our district.
This plan book provided a fantastic opportunity to learn the ins and outs of the printing process. Spot printing and transparent paper were integral parts of the finished design, and while we were unable to get the initial die-cut we had envisioned, we found creative solutions when faced with adversity.
This Advertising campaign could not have been possible without the unique contributions of all 39 members of Circle Advertising. A special thanks to Creative Director, Sophie Lerner.
