Brand, Packaging, Signage, Logo Development
Located in Diamond Springs, California, The Way Station is a coffee shop that specializes in serving creatively-crafted beverages and house-made pastries. The shop carries a large selection of organic fair-trade coffees, teas, and herbal infusions. Sustainability and responsible sourcing are core principles of this shop where they refuse to sacrifice quality or comfort.
Key elements of this brand originated from the structure in which the coffee shop was built. An old station on the side of the highway, inspired the theme that embodies this shop: "A stopping point on a journey." All branding elements revolve around the idea of the visitor finding their path, or way.
“way sta·tion: a stopping
point on a journey.”
Quotes from literary geniuses of the past can be found the walls, printed materials, and takeaway cups ― empowering visitors to make positive change in their own communities as they travel on their life journey.
“If the path be beautiful, let us not ask where it leads.”
― Anatole France
"We travel, some of us forever, to seek other states, other lives, other souls."
― Anais Nin
"One way to get the most out of life is to look upon it as an adventure."
― William Feather
The Way Station proudly brews a signature house blend. The cafe menu features classic favorites, weekly specials, and an outstanding selection of house-made pastries. In the evenings, this oasis serves as a a community gathering space with live music, local wine, and creative cocktails.
