Orderbot Website Redesign

Overview

Orderbot is an integrated cloud-based order and inventory management solution that provides users purchasing management and sales customer relationship management functionalities.

Orderbot’s clients include Staples, BuzzFeed, Chive, Homesick Candles, and Live Nation.

Goal

The goal of this project was to redesign Orderbot.com and migrate the content from Wordpress to the Workarea platform.

My role

As an Experience Designer, I closely collaborated with marketing managers, sales representatives, developers, and business executives to design and curate the content for the site. I created new brand guidelines to modernize the brand.

In addition to designing the site, I assumed the role of product owner for this site build. I maintained the backlog, influenced delivery teams and tracked KPIs.

I led the implementation of google analytics, managed event tracking, and oversaw the application of google search console to ensure site performance was not impacted.

Solution

I designed the site using Sketch and built the new site using the Workarea Content Management System.

Since launching orderbot.com redesign:

• Bounce rate decreased 13.17%

• Number of sessions per User increased 0.27%

• Pageviews increased 4.71%

• Pages sessions increased 24.69%

• Avg. session duration increased 17.16%